The world of sports is experiencing a renaissance, awakening new fans and re-energizing those who have had their head in the game for years. And it’s not just audiences that are taking notice as more and more brands are realizing the value and unlimited potential to engage consumers like never before. Discover how connecting mass reach with personalized fan experience is amplifying the impact of major events from the Super Bowl and beyond, resulting in record levels of engagement and business results.  

Join leaders from Genius Sports and the NFL in conversation with ADWEEK as they discuss the nuances that differentiate personalizing the fan experience in sports. In this session, they will explore how brands can craft a personalized narrative that transcends the boundaries of mere spectatorship. Learn what it takes to create a playbook that seamlessly unfolds across multiple channels, from the thunderous roars of the stadium to the immersive engagement of digital platforms, to engage fans in bespoke interactions that elevate their experience.